Notes on the longest lockdown.
“Restarting” is preceded by a halt of some sorts. A few weeks ago, TBWA\SMP and T3 launched “Ingat, Angat:” an initiative that sought to bring many brands in the country to rebuild consumer trust, and restart the economy. It’s not every day that you see competing brands work together to create a compelling—and inspirational—message to […]
It’s been a long time. It’s been a very, very long time.