Maurice Saatchi has this to write to the employees of M&C Saatchi – and the rest of the advertising world – about what he termed “The Brutal Simplicity of Thought:”
Simplicity is more than a discipline: it is a test. It forces exactitude or it annihilates. It accelerates failure when a cause is weak, and it clarifies and strengthens a cause that is strong.
Saatchi is known in advertising circles as the brains behind some of the world’s most successful ad campaigns. Things like “Labour Isn’t Working,” “Let’s Get Behind Scotland,” and the “Face” ad for British Airways. Then again, a developer named Dong Nguyen released a game called “Flappy Bird,” and is now a cause for celebration (perhaps even revulsion) among many mobile gaming fans.
Mostly because the game is hard. Damn hard. On my best day of playing the game, I got a score of 10.
I’m not a fan of writing “marketing thought leader” -ish pieces on my blog – for one I’m not, and for two most of these Mashable-y pieces are exercises in common sense – but “Flappy Bird” got me thinking about the lessons we can learn from the game. It can lend some order and perspective (read: sanity) into a world filled with “Let’s make a mobile app,” or “mobile should be a pillar for awareness.” Because sometimes it is, sometimes it isn’t; most of the time, though, some things demonstrate the things we believe in most simply by doing.