Blog Archives

Jejemon: An Apology

Krip Yuson asks, who’s afraid of Jejemon?  John Iremil Teodoro says, we are all Jejemons.  One can print out everything written about Jejemon over the past few months to come up with a passable anthology.

I didn’t invent the word “jejemon” per se – lots of people can take credit for that – although my obsession with TV text chat channels in entries written over the years sorta kinda makes me an “authority” on the new field of Jejemonology.  Then again, the field has become extremely intellectualized; the field populated with all sorts of cases to the point that Emily Dickinson may be a precursor to Jejemon (whaaaaat), and “Jejemaster” becoming almost professionalized.  Really?

The defenses and critiques of the Jejemon way of life and the use of language by Jejemon (there’s no such thing as a “Jejemon language;” it is a play on existing language), to me, border on the overintellectualization and hyping of hate.  Rather than explain, it marginalizes; it enforces and establishes the border of the “those who can” and “those who can’t,” especially in the proper use of language.  The Jejemon themselves are alienated from the discussion about them: a kind of acceptable backstabbing that comes with dividing society between Jejemon and Jejebusters.

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Requiem for a Jejemon

Like demotivational posters and Katy Perry-Metallica mash-ups, I don’t find it funny anymore.  There was nothing remotely cool about Jejemon, after all; it was just one of those interesting incidences of pop culture that makes for a good case study of how popularity can actually kill popular culture.

When The Girlfriend and I went to watch Iron Man 2, we were surprised to see one of those Jeje-caps worn properly.  Properly. A bit skewed and tilted to the left, but the cap finally molded the contour of the boy’s head.  There’s nothing left to be said about Jejemon, except that the bandwagon is just too full for another Jejebuster – or Jeje-supporter – entry that discusses Jejemonology and Jejemoñana.  It was good while it lasted.  While the sudden surge of popularity for Jejemania was a welcome break from the toxicity of political abracadabra all over the Internet these days, it was just too good to last.

It’s getting a bit old, too.

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Jejemon Series 1: Jejemon Fashion

Eclecticism and syncretism have long been used to explain fashion.  Alfred Kroeber, for example, writes that changes in fashion are not the product of a single mind, but that the end result of a fashionable trend is the result of the contributions of human beings through a multitude of perspectives.  If fashion were a catalog or a magazine of different cultural affects, we are contributors as much as we are subscribers to it.

Fashion is almost always the accretion of different cultural facts, coming together to clothe a particular taste.  Yet taste never exists solely on the level of the personal: tastes, like many other things in society, are social facts.  They are defined by us, as much as they are also defined for us.  Fashion constrains us as much as it enables us.

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