
Sometime last year, I wrote about the Greater Internet Fuckwad Theory in the context of John Suler’s online disinhibition effect thesis. Today, there is growing interest in adding the conceptual form of Internet addiction in DSM-V, mostly because of real social problems brought about by translations of real-world behavior online.
The sociologist William Isaac Thomas, in his statement on the definition of the situation, sets it out clearly: if people define their situations as real, they are real in their consequences. For the longest time, we’ve considered the “online universe” as something disjoint from society: in reality, all our actions online, no matter how anonymous, have a direct effect on our offline lives when it has a consequence.


It’s fairly easy to put together compelling, impressive statements about stuff on the Web. There’s “capitalizing on social currency as a prime motivator for influencer engagement,” or “exploring new modes of amplifying brand messaging for viral effects,” and my favorite, “leveraging conversational assets through engaging content-driven creative initiatives.”