After Dark

IMG_5447The night is only a sort of carbon paper
Blueblack, with the much-poked periods of stars
Letting in the light, peephole after peephole—
A bonewhite light, like death, behind all things.
Under the eyes of the stars and the moon’s rictus
He suffers his desert pillow, sleeplessness
Stretching its fine, irritating sand in all directions.

Sleep carries with it its horrors.

The gnashing of teeth, the tremors I’ve carried through adulthood, and the abrupt cycles between sleeping and being awake. It’s never Neverland; but ever since the gnashing became harder, the tremors became shakier, and the hours of sleep have shortened, I’ve somehow thrown the body clock out the window.

Insomnia’s kind of strange.

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Ziplines

Three hundred sixty days ago, if you told me I’d be riding a zipline, I would have laughed. I would have just told you that things like that will happen in the next lifetime, or an alternate universe. I would have reminded you that there are other things to do in a nature park, like taking pictures of animals, exploring food options, or – preferably – getting out of there fast.

At three in the afternoon, though, the attendants were fitting me onto a harness. The pulleys were strapped, safety checks were made, and I was lowered into position. My body was tense. I was breaking out into a cold sweat just thinking about the things that could happen. The cables could break. The safety harness could be too loose, and will snap. Either way, I figured out certain doom more than the thrillride that lay ahead.

And then, the guide let go.

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Love Letters

No one writes love letters anymore.

I can’t say that I don’t regret anything since we’ve gone our separate ways; I regret what could have been, but I have no regrets about what it was.

It’s always hard to write of love.

Love is that one glimmering grain of sand that you stop for when you walk along the shore.

Love’s reasons are as infinite as every grain of sand that goes in sand castles. And all that jazz, whatever it is you do to tug at heart strings, be it books or movies or dinner dates. Yet when the waves come crashing in, all you’re left with are memories, maybe even pictures, of that glimmering castle.

Most of all, you’re left with the thought that once upon a time, a palace stood in that bit of shore. An empire that lorded over seas and mountains, of a lovestruck King and his loving Queen. Once upon a time, love ruled, love reigned.

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The Work of the Eyes

Rainer Maria Rilke once wrote, “The work of the eyes is done.  Go now and do the heart-work on the images imprisoned within you.”

Coy Caballes, among so few, lighted and stoked the embers that started a revolution.

That’s a lot to say for someone.  The word “revolution” has been so abused here that anyone can come up with something mediocre, and call it something grand for the sake of rhetoric or maybe even marketing.  But Coy – my friend, my fellow blogger, my client – came up with something that truly fits the mold of revolution.

In simple terms: Coy came up with social media marketing in the Philippines.  Yes, he was one of the first client-side social media managers in the Philippines.  And it’s an honor and a privilege to have been part of that journey.

I think it was way back November 2008, when I worked for a company that was once called NetBooster – when I walked into the Globe Telecom offices to meet Globe’s new social media manager.  It was on that day that a professional relationship was born, and a personal friendship grew.  There were five or six of us in that meeting: a meeting that, in part, probably helped start it all for community management in the Philippines.

I’m not one to call the task “pioneering” or anything like that.  It was just a meeting, probably.  Social media management – maybe branded Facebook pages – were around long before either Coy or myself got started with making projects named after StarCraft characters.  Back then, the role of the “social media manager” was a gamble: could brands use social networks for marketing?  What does it mean?  What does it give my brand, or my organization?  “What is this ORM?”

*     *     *

It was a mad hustle for people like me, Andre, ES, Bim, and Peter – to name a few – to get the clients that get business moving.  More so for someone like Coy, who worked for one of the country’s largest telco companies.  This was still new back then, when digital had small budgets (or if any) and the risk coming into the venture was too high.  There were no command centers: we had to work in sleeping bags, cramped coffee tables, and clunky Blackberries to get the dice going.

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