And so it begins: the vilification of the Pinoy, the denigration of national identity… over a burger.
Not just any burger: the KFC Cheese-Top Burger.
Before anything else, I don’t work for KFC. This isn’t a paid post, nor am I doing this to manage KFC’s online reputation. This is just to call for some sobriety over the undeserved hate given to one chicken burger that just so happens to have cheese on top. I’m not saying that the Cheese Top Burger is the best burger in the world, or it’s one of the best ideas in the world. But I, for one, would seriously cast doubt on the idea that even at the lowest point of our identity crisis, this burger should define who we are.
I’m not saying that the KFC Cheese Top Burger is not a bad idea. What is a bad idea is to use this as an instrument of cultural cringe.