For all intents and purposes of bias, I like the idea of having an ad man as the Tourism Secretary. In Philippine advertising circles, no one has credentials like Ramon Jimenez. True to form, Mon Jimenez says that the Philippines should be as easy to sell as Chickenjoy. But before this is construed as a hectoring tirade against the idea of selling (on social media), this is more of an insighting exercise/mindfuck on how to sell.