I’ve been listening to a lot of Pinoy gangsta rap over the past few days, and I must say I’m very impressed.
There’s a certain musical quality to a poem; the reason why it is often recited, sang, or performed is that the written verse cannot be separated from its sound, the aural nature of it. When you gather a bunch of poets together to debate and discourse on the “beauty of poetry” – pretenses of poesis and the decentering of the poetic subject (whatever that means) aside – you’ll probably come into an agreement that a good chunk of poetry is about sound. There really is no difference, at least to me, between poetry readings in swanky cafés and bistros that contrive the whole concept of the “artful,” and freestyle rapping in inner-city sari-sari storefronts that do descend into violence.
Give a starving artist a quill, he’ll write the great Filipino novel. Give him anger, and you got the great Filipino rapper.
From my days in the school paper all the way to my current job, I’ve participated in many discussions and heated debates on the matter of logos. It’s not that a logo is the be-all-end-all of branding, but as a visual element, it occupies a central space in the way things are marketed and (inevitably) sold.
In a recent PEP.ph article, the host of “Wowowee” seems to have made up his mind to leave, after a very public spat with Jobert Sucaldito and the many issues and scandals that hounded Willie Revillame. Willie Revillame still remembers some of them: “Wilyonaryo,” the ULTRA stampede, comments about the Cory Aquino burial shown on his TV show. Willie Revillame didn’t go as far as to apologize or mention the patronizing treatment Willie Revillame has for the poor who watch the Willie Revillame show, but I’m pretty sure Willie Revillame has that in mind.
The contrite, humble Willie Revillame is no stranger to the average Filipino viewer. Willie Revillame has apologized one too many times for the one too many mistakes that’s reasonable for a top talent of a television network. Never mind the lumalaki ang ulo, never mind the day-to-day pambabastos, never mind the audacity of Willie Revillame to challenge the Willie Revillame employers on national television thinking that the Willie Revillame show is the center of the universe.
In an industry where accuracy matters more than fluff, the big news is on holograms. The Mainstream Media (referred to as a proper noun for purposes of douchebaggery) have made news items out of the technologies they use to broadcast the news: “virtual presence” for ABS-CBN, and “holograms” for GMA-7. All technical aspects and nomenclature aside, the message reflected to me – Lowly Consumer of News Shown on Television (again, referred to as a proper noun for purposes of douchebaggery) – is nothing beyond cachet, buzzwords, and keeping in step with “how the rest of the world does news.”
I don’t know much about holograms except from science fiction, but I sort of know how news is delivered. I have nothing but respect for reporters and news anchors who take a lot of pains to make sure that their story is accurate and on time. I should know: having done it myself at one point in my life, I know how difficult it is to gather facts and write news. The holograms themselves may have been made in the interest of making the news livelier and (to a certain extent) more tolerable to watch, but the rest of the day, outside of triggering nausea and raising a few eyebrows here and there, hologram effects don’t really add to value, nor do they inform the public better.