Suspended Anne-Imation

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The Saturday morning was spent at Antipolo, so the guys and I were off to The Fort to eat or whatnot.  It’s been a while since I’ve been to Katipunan, and the intersections leading to White Plains – or is that Eastwood – aren’t that familiar to me.  From the car, though, I saw that charming sight that never fails to put a small smile on my face: an Anne Curtis billboard.  The cheerful smile, the twinkle in her eyes, and just about everything a two-dimensional Photoshopped poster can show.

In Camera Lucida, Roland Barthes writes that there are many forces that come into play in a photograph.  There’s what the photographer wants the subject to be, and there’s what the subject wants to portray.  The photograph is more than an imitation; it’s a moment in the here-and-now where the subject becomes a ghost, a specter of sorts.  What best reflects the here-and-now but the photograph?  Like Anne Curtis, for example; eternally beautiful, eternally crush-able, and in more ways than one, larger than life?

I kept on staring.  Thank heavens for stoplights, even at high noon.  I could look at that picture all day.  I could forget about those other billboards that used to make commutes a bit more bearable.

The signal light was about to turn green as I was fumbling for my phone.  It almost seemed like forever to disengage the slider, to point the phone to the billboard, and take that one picture.  The cheerful smile, the twinkle in her eyes, and just about everything one snapshot of a snapshot can show.

Still, she’s pretty.

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